Kwik Airlines / Branding
The Problem/ Briefing
To create a new brand identity for a regional airline. The company will start operations in commercial flights from Vancouver to other provinces, focusing on Canada’s West Coast
Solution: A brand committed to serve commuters and residents, and proud to show the best of Canada’s West Coast to tourists.
BIG IDEA: Pride for local culture. Quick service. Simple and efficient operation.
Deliverables: Branding positioning and concept. Applications for stationary, visual identity and digital watch look and feel.
